Bloomberg Quintype Technologies

About Quintype

Quintype is a data-driven publishing platform for digital media organizations and content creators serving a global range of customers. It’s primary focus is on helping organizations better their audience engagement and monetization across all digital channels, allowing for a collaborative team workspace.

Quintype Use Case

Quintype is serving over four thousand logged users and more than 5 million visitors with realtime commentary across several publishers. The auto scaling infrastructure handles viral content and powers push notifications to deliver the content to the intended audience, when and where they need it.

On the user side, the comments get reflected in real time even without refreshing a browser window. This allows users to see a continuous stream of comments and boost the engagement and virility of the web page they are on. The realtime features of Ably such as Presence, allow Quintype to show the total number of people typing and the number of people active on a webpage.

Ably enables Quintype’s Digital Publishing Platform to help content creators collaborate in real time. While creating and organising content, Quintype is able to show you which other users are working on the same content, and help reduce conflicts.

Additionally, the team at Quintype is using Ably to power a stock ticker that displays the changing stock price according to the live stock market, directly on one of the leading Indian financial news portals. The stock prices gets updated every 10 seconds by sending updates in real time to up to 5 million users. However, during important events, it’s updated every 3 seconds (or more frequently), just by changing a configuration on the server side.

The Ably Solution

Relying on realtime infrastructure while focusing on scale and audience engagement

Quintype is set to revolutionize the publishing industry by building an end-to-end SaaS that is focused on enhancing the audience engagement for publishers. One of their core features is live commentary and updates that has proved to be technically challenging from the very beginning.

Instead of trying to build their own realtime infrastructure, the team evaluated several open source solutions before trying out Ably. The ability to autoscale realtime traffic through highly-availability globally distributed datacenters means Quintype can now deliver live updates to all of users without worrying about the architecture to do so. Ably made this possible thanks to our global network and Pub/Sub messaging features guaranteeing message ordering and delivery.

By publishing streams of realtime updates to channels, they could reach a limitless number of subscribers in mere milliseconds. As for their live commenting feature, they used event broadcasting with a realtime data sync implementation. From the users' perspective, this serves to be more engaging, while from a tech perspective, it definitely is a smooth realtime experience.