The Future of Sports Data

From accurate-to-the-millisecond scores, to in-play events, to near-instant updates of betting odds - connected fans want to stay ahead of the game.

The connected fan

New consumer demands transform the sports data industry.

With 90% of US adults now watching sports with mobile device in hand, the competitive arena extends beyond the game itself, with sports entertainment and bet-waging companies vying to provide the best data transfer experience between pitch, consumer and betting platform.

Our Future of Sports Data report reveals modern fans perceive anything less than live updates as sub-standard. How can data providers rise to the challenge?

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The data-powered future of sports entertainment

Enabled by leaps in data-transfer technology, sports consumption has transitioned from a discontinuous (game-based) phenomenon to a continuous one.

Whether Federer smashes a set point, Messi is fouled in the box, a touchdown is scored just before halftime, or the ball lands in the top quarter of the net (as opposed to the side), modern sports fans need to know each detail as it happens.

In line with this is the transformed bookmaking industry, where instant mobile updates on multiple aspects of play, event-based sports wagers and in-play betting are now the norm.

Learn how to put your data to work

Our Future of Sports Data research reveals modern fans perceive anything less than live updates as sub-standard.

Based on a survey of hundreds of sports fans and industry leaders in the UK and the US, Ably’s latest report, Future of Sports Data, describes innovations reshaping the sports industry and adaptations businesses must make to cater for growing realtime demand.

Some things you'll learn in this whitepaper:

  • Mobile is up, TV engagement is down (19% if we take one of NBC’s most popular games, Sunday Night Football, as an example).
  • The global market is set to balloon, with the PASPA strike down legalising sports betting in up to 32 US states over the next five years, bringing what some estimate to be a $150bn underground market up into the open.
  • Sports consumers expect a lot - they will lose interest quickly and change providers at the first sign of inconvenience, such as high-latency or erratic ordering in the way messages are received.
Download the report



See how Ballr built a realtime second screen mobile app with Ably

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How Ably powers the Australian Open

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The ability to guarantee the message delivery and ordering of our live stats for our players is crucial for our success. Ably’s unique realtime features proved to be rock solid in ensuring reliable realtime data delivery, freeing us to focus on introducing new game features.

Adam Moss

Technical Director / Fantasy Football Fix/ Sports Analytics Group

Companies who trust Ably to deliver their data in realtime

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